- Dialog despite coronavirus: DEUTZ wins award for its online communications campaign during the flagship trade fair
- Gold in the categories Crisis Communication Online, Community Engagement, and Influencer Management
- Virtual awards ceremony on May 20
Cologne, March 17, 2021 – DEUTZ was honored in three categories at the 2021 German Stevie® Awards for its successful online communications campaign during CONEXPO 2020. The engine manufacturer won gold in the categories Crisis Communication Online, Community Engagement, and Influencer Management. Visitor numbers at the leading international trade fair in March 2020 had fallen sharply due to the coronavirus pandemic, and as an exhibitor DEUTZ was only able to hold limited face-to-face meetings and talks. The company reacted promptly and launched its online communications campaign on the second day of the CONEXPO in Las Vegas.
To enable virtual trade fair visitors to also experience DEUTZ highlights, the company worked with the well-known influencer Dirt Monkey, reaching more than half a million followers. On his YouTube channel, Dirt Monkey reported on the first all-electric 360 volt drive system for JLG telehandlers and the DEUTZ Advanced Configurator, for example. The community reacted positively to this closer look at drive technologies and took the opportunity to speak to DEUTZ experts directly via interactive dialog formats. DEUTZ created a microsite, conexpo.deutz.com, to publish videos of its digital campaign and thus extend its trade fair presence online.
“We are immensely proud of our triple. Winning three gold 2021 German Stevie® Awards reinforces our commitment to offering our customers made-to-measure solutions and the best possible service and added value. With this in mind, we are digitalizing both our communications and, increasingly, our service offering,” says Michael Wellenzohn, member of the DEUTZ Board of Management responsible for sales, marketing, and service.
The German Stevie® Awards are a set of awards for companies from Europe’s German-speaking regions. The virtual awards ceremony will take place on May 20, 2021. Since 2002, eight international Stevie® Awards for specific topics or categories have been awarded on an annual basis.